“Reality Check” is an article series which looks at common mistakes people make when they begin dieting for weight loss. We’ll check out some ‘thought adjustments’ that will help you make better choices on your journey. The articles include tips, new ideas to try, strategies to follow, and encouragement to keep you moving forward.

‘Magic foods’ & miracle diet pills are unicorns

“Drinking 5 servings per day of our special coffee, guava, cream and vodka blend in these convenient capsules will have you losing weight without even trying! Easy as pie, and on special today only at R1097.77! Get yours now!”

Diet advertising is a pretty dastardly business. Many, many diet companies (not all of them, but MANY) are out there are trying to sell you a diet, or a diet product, that exists because of an idea that they can claim (tenuously) is true.

The unethical companies will bend the results of research studies, or stop studies when they show certain numerical results (at the expense of where those numbers may end-up), or do studies on people who are selected due to particular physical or genetic attributes to skew results.

WIN a R 2,000 Woolworths Voucher

Subscribe to our Free Daily All4Women Newsletter to enter

The bottom line is that there is a lot of bad ‘science’ out there when it comes to diet research.

Product pushers

But there’s something even worse than this – there are people out there who create a product out of some seemingly random ingredients off the back of anecdotal evidence that these ingredients may result in a particular outcome.

They then bottle these products up, create before and after photos, and ‘document’ the results of fictional characters in order to sell these products to YOU (the well-meaning, and desperate dieter).

So what’s the bottom line here?

If there actually a way to teleport between physical locations, it wouldn’t be sold on late night TV. It would make international news and it would be revolutionary.

Likewise with these ‘magical foods’ or pills that will help you lose weight – they would be public knowledge, not a secret limited to only the people who happened to watch the shopping channel at 3AM.

Don’t be taken in by this stuff. Do a little research before you buy, and if something looks too good to be true, then that’s likely exactly what it is.

‘Magic foods’ & miracle diet pills are like unicorns – they don’t exist.


Read more ‘reality check’s below:


While All4Women endeavours to ensure health articles are based on scientific research, health articles should not be considered as a replacement for professional medical advice. Should you have concerns related to this content, it is advised that you discuss them with your personal healthcare provider.