Last updated on Jul 7th, 2020 at 02:37 pm

Don’t be fooled by smart marketing. Babies’ skins need very little after they are born…

Organic skin care brand, Pure Beginnings shares some important information about how to care for your baby’s skin, straight after birth:


Don’t wash it off! Fresh out of the womb, babies are covered with the most luscious, thick, creamy, moisturising substance called vernix caseosa. This is the perfect covering for the baby as it encounters the harsh climate of the world.

Scientists have studied the components of vernix and have identified lipids, amino acids, proteins and beneficial microbes that are essential for your baby’s wellbeing.

Keep it simple

Don’t be fooled by smart marketing. Babies need very little after they are born. Savour that golden hour (the first hour post-birth), where one can establish breastfeeding and enjoy immediate skin-to-skin contact.

Subscribe to our Free Daily All4Women Newsletter to enter

Babies are clean – they don’t need a bath immediately after birth. In fact, the World Health Organisation advises delaying baby’s first bath for 24 hours. When you are ready to give your baby her first bath, simply use clean water or a completely natural wash. Harsh, synthetically fragranced soaps strip the body of its natural oils.

Good to know: If you prefer using a baby wash, the Pure Beginnings Probiotic Baby Cream Wash for sensitive skin is microbiome friendly and pH balanced.

Babies are clean – they don’t need a bath immediately after birth

Don’t be tempted by that ‘baby smell’

Don’t expose your precious little bundle to unnecessary chemicals. Increasingly we are learning of the devastating long-term effects of chemicals in baby products. A newborn’s skin is so delicate that it is important to avoid any products with the words ‘parfum’, or ‘fragrance’ in the ingredient list (unless these have been approved for use in certified organic products).

Conventional synthetic fragrances in baby products are one of the leading causes of allergies and irritation on the skin.

Anticipating nappy rash

The most common skin ailment one can expect with a newborn is the dreaded nappy rash…

Unfortunately, the materials which keep disposable nappies from leaking, also prevent air from circulating, and this, combined with the fact that a baby’s skin barrier is not yet fully formed (the skin structure is still developing, and the layers of epidermis are thinner than in adults), creates the ideal environment for a rash to develop. When it comes to your newborn’s little bottom, the cleaner and drier the skin, the better.

Regardless of whether you’re using disposable or cloth nappies, we recommend you use natural (ideally biodegradable) wipes, and a natural bum cream to create a thick barrier on your baby’s bottom. If a rash does develop, treat the affected skin with a bum cream that contains natural plant oils (rather than petroleum bases), which allows the skin to breathe, supports a healthy microbiome and has a pH which matches the natural pH of the skin.

Also, remember it’s a good idea to give your baby some nappy-free time for a few minutes each day.