While total passenger car sales in South Africa declined by 0,8% in 2018 – from 368 114 to 365 246 units – Volvo was one of the brands that grew both sales and market share.
According to AutoTrader CEO, George Mienie, interest in the Volvo brand is rapidly growing in South Africa. “There were a whopping 1,8 million searches for Volvo on AutoTrader during 2018. This search volume is 290% up on 2017, with the XC60 the most searched for model in the range,” he reveals.
The car company had nothing short of a great 2018. They clocked up record sales both here in South Africa and globally. It pocketed awards galore and the XC40 was named a finalist in the 2019 AutoTrader South African Car of the Year contest!
Volvo XC60 is the reigning World Car of the Year
“Our sales grew by 37%,” said Greg Maruszewski, Managing Director of Volvo Cars South Africa. “The star of the show was the reigning World Car of the Year, the XC60, which increased sales in South Africa by 27% despite only launching in May. The XC60 is also the company’s top seller worldwide. Last year Volvo sold 189 459 XC60s globally, versus 184 966 unit sales in 2017. The XC90 also had a good year, increasing sales by 13%,” Maruszewski notes.
Volvo XC40 premium compact SUV was named Women’s World Car of the Year
After 2018, Volvo Cars has a very full trophy cabinet. Most significantly, the Volvo XC40 premium compact SUV was named Women’s World Car of the Year, European Car of the Year, and What Car? Car of the Year.
The XC60 mid-size SUV won the World Car of the Year. Now the XC40 could win South Africa’s highest motoring accolade. “It is a finalist in the 2019 AutoTrader South African Car of the Year competition. Accordingly, it could win overall and/or it could win the Leisure SUVs and Crossovers category,” Mienie points out.
Success for the XC40 is not guaranteed though. “It is facing extremely tough competition from the 11 other finalists when it comes to the overall honours. And, within the Leisure SUVs and Crossovers category, it is up against the Alfa Romeo Stelvio, Hyundai Kona, Porsche Cayenne and Renault Duster – four very strong contenders,” says Mienie.