According to Google, the most searched for (and watched, in the case of videos of course) beauty ingredients are all fairly common, reasonably well-known and mostly natural.

Part of this seems to be new ingredient fatigue – honestly, how many more miracle essences (that have to be harvested by virgins at sunrise, of course) can still be discovered? Sometimes tried, tested and recommended b Grandma is just best.

A second reason is that we have so much knowledge at our fingertips that it takes five minutes to Google and then Youtube a new face mask, hair oil or body scrub recipe with ingredients that are familiar and easy to get hold of.

So here they are, 2018’s five most searched for beauty ingredients.

5. Rice water

Rice water came in at no 5, and it’s the only ingredient I wasn’t too familiar with. Making it is super simple – see how to make rice water here.

As for the benefits? They seem completely unproven, but women in large parts of Asia believe the starchy, vitamin-rich water helps to improve the general condition of their hair – this includes shine, strength, growth and even delaying the onset of grey hair.

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4. Rosehip

Rosehip oil has been used in skincare for ages, and it’s one of the few oils that can act as an anti-ager by itself. Rosehip oil is rich in vitamin A and C, among other things, making it a great natural alternative to retinol. It’s most commonly used to treat sun damage, uneven pigmentation and fine lines.

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3. Neem

Neem oil may not be the most pleasant to use (it’s quite tacky and doesn’t smell great), but it’s one of the most popular oils to use on your hair for nourishment and shine. If you’re keen to try it, use a little bit at first until you find the perfect amount for you.

2. Aloe

Once a winner, always a winner, right? Aloe is one of the most well-known soothing ingredients in skincare, an excellent moisturiser, that’s great for skin healing. No wonder it’s the second-most searched for natural ingredient.

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And the winner is… Witch hazel!

An ancient plant extract, witch hazel makes a great spot treatment or toner for oily skin. It has powerful astringent and anti-inflammatory properties, which make it soothing for sensitive skin. If you hop onto the internet you’ll find countless recipes and innovative uses for it, but as with any new product, use it sparingly at first until you’re sure your skin approves.

Image: Nikolay Kurzenko