Last updated on Feb 20th, 2019 at 12:25 pm
This week, Jamie Oliver launched one of the smallest-ever roadside eateries, to test some of the food which will be sold in service stations across the UK
The eatery and menu design has been done in collaboration with a controversial new partner – the oil giant Shell. The deal, which is said to be worth around R88 million, had tongues wagging in the UK, with many upset that Oliver would join forces with the oil company. According to reports, Shell is said to be one of the top 10 global carbon dioxide emitters.
After Oliver’s previous campaigns for action on climate change, many are asking whether he allowed the financial incentive to outweigh his social responsibilities. Oliver defended his partnership, saying that the primary goal was to bring healthier food to a wider range of people.
According to reports, the Shell service station delis will offer Jamie Oliver meals which include 69% more fruit and veg compared to Shell’s previous range.
What do you think of the partnership? Do you think Jamie Oliver has sold out?