2018 saw South African society make great strides towards embracing body positivity and it looks as if 2019 has picked up right where our activists left off with the #Januhairy challenge

If you spend a lot of time on social media, you will have noticed the hashtag at least once. Januhairy is a campaign that encourages women to grow body hair freely and without judgement or insecurity.

The hashtag has taken over timelines around the world ever since it kicked off in the UK this month and it has even made its way to South Africa where some of our biggest celebrities have shared their opinion on the trend.

While most commenters agree that it is for a good cause, promoting womens’ right to make unpolicied decisions about their body, Shashi Naidoo was keen to point out that it’s not the best movement for her business.

Speaking to Tshisa Live, Shashi said: “I actually own an aesthetic clinic which specialises in permanent hair removal. I think this Januhairy movement is quite bad for business… definitely a ‘no’ to it. But I am also a big fan of people being comfortable in their own skin. So if it’s something that a woman feels comfortable with, that’s her choice and she must do it. I’m not a fan of the movement but I am a fan of women making their own choices.”

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Vacation Mood On

A post shared by Shashi Naidoo (@shashinaidoo) on

The same publication also spoke to Khanyi Mbau who sung to a slightly different tune. The Queen of Bling admitted that she had involuntarily participated in the Januhairy Challenge:

“I guess I have been so busy over December that I literally have a bush under my armpits. So I involuntarily support the campaign,” she said.


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Groom kit @prettyleelashes, @hair_kingdom_sa hair and beautiful skin!! 📸: @edwardbillion

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We’ve yet to see many of our local A-listers taking part in #Januhairy but we hope that they are as well-received as their American counterparts if they do.

Would you take part in #Januhairy? Let us know by tagging @All4Women on Twitter and Instagram!