Woodstock 1969’s co-producer and co-founder Michael Lang announced on Wednesday – via a statement to the press – that the legendary Woodstock Music & Arts Fair will return for its official 50th anniversary celebration.
In case you’ve never heard of it, Woodstock Festival (which took place in 1969) was billed as “3 Days of Peace & Music”.
50 years later, Woodstock 50 will give new generations of fans of the original idea, the chance to join in on the fun. The three-day event will take place from Friday, 16 August through to Sunday, 18 August in Watkins Glen – located in Upstate New York in America.
To commemorate the movement that defined a generation of youth, a limited number of discounted pre-sale tickets will be available to college students ages 18-25, by the end of January.
The line-up and general on-sale information will be announced over the coming weeks
“It will be primarily contemporary talent, but the legacy acts will be represented and honoured,” said Lang.
In true Woodstock form, a key element of the 50th anniversary festival will be matching music with purpose – specifically sustainability and advocacy. Non-profit and cause-driven organisations will be a big part of the experience, with programming onsite, including screenings, panels and art installations. Highly curated ‘neighbourhoods’ will feature more intimate and unique experiences – with art forms from music to comedy, spoken word to film and amazing food offerings.
The Woodstock 50th anniversary logo was created by award-winning Los Angeles-based artist Kii Arens.
Arens’ artistic career began when he became Michael Lang’s assistant for the 1994 Woodstock Festival. He has created poster and branding work for Coachella, The Hollywood Bowl, and hundreds of musicians across all genres.
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The bird of peace is back with a brand new spin! 🎨🕊✌🏻 It's the 50th anniversary of Woodstock this summer and I can't wait for all of it! I've been creating exciting new art for this event with my pal Michael Lang at the helm once again. I'll be out there with a fantastic pop-up gallery doing live spin-art and more! . More news and art to come! #woodstock #peace #love #music