Not every ethnicity or skin tone develops wrinkles, but we all suffer from volume loss in our faces as our skin ages…

We’re all quick to blame wrinkles for our ageing facial skin. I am convinced that I woke up the morning after I turned 40 and there were wrinkles there that didn’t exist on the last night of my 30s.

And, as the 40s roll on, my face seems to have lost its ‘fullness’ – I look quite gaunt and haggard next to bright young 20 somethings – definitely in need of some rest and relaxation.

This doesn’t bother me terribly much – not enough to splash out on Botox anyway – but I figured that there must be a way to at least look like I’m embracing the ageing process, instead of looking exhausted and stressed by it all…

Don’t just blame the wrinkles: volume loss play a big part in ageing skin

Here’s the scoop (from the experts):

Women who are looking for successful anti-ageing treatments are often not aware that there’s another contributing factor responsible for our faces starting to look ‘tired’, ‘stressed’ or ‘sad’ as we hit our forties: facial volume loss.

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Stefanie Conzelmann, Head of Product Development Dermo Cosmetics, Beiersdorf AG says, “The more volume a face has, the fuller the cheekbones and the more defined the jaw, the more positive and youthful expression the face has. As we age the skin loses elasticity and volume, and as a result the facial contours become less defined. It is this volume loss that makes us look stressed, tired and sometimes even unhappy or cross.”

A range of factors contributes to facial volume loss and ageing

Different processes take place in each layer of the skin. In the top layer (the epidermis), fewer lipids are produced and the cell renewal slows down. The skin cells produce less hyaluronic acid that is responsible for keeping them hydrated. The result is rough and dry skin.

The next deeper layer (the dermis), loses one percent of its collagen content every year. “This is one of the reasons why the skin becomes less elastic and the facial contours lose definition,” explains Conzelmann. The subcutis, the layer of adipose tissue, thins out causing a change in facial contours and hollow cheeks.

The solution: Restore youthful volume to your face with Eucerin Hyaluron-Filler + Volume-Lift

What I needed was something to combat the volume loss in my face. And I’ve discovered a range of skincare products developed for women like me – easily available in SA AND at an affordable price.

There are three new products in the Eucerin Hyaluron-Filler + Volume-Lift range, and their efficacy has been verified in clinical and dermatological studies. They promise to restore facial volume, define facial contours, firm the skin, and visibly reduce wrinkles.

Eucerin Hyaluron-Filler + Volume-Lift Day Cream is formulated with the highly effective active ingredients Magnolol, Oligo Peptides, and Hyaluronic Acid, and contains SPF 15 and UVA protection.
RRP: R389,99 for 50ml

Eucerin Hyaluron-Filler + Volume-Lift Night Cream with Magnolol, Oligo Peptides and Hyaluronic Acid
is non-comedogenic and suitable for all skin types. In addition to the three active ingredients which act on specific layers of the skin, it contains Dexpanthenol to stimulate skin regeneration overnight.
RRP: R389,99 for 50ml

How to use it: Apply in firm upwards strokes to stimulate the underlying facial muscles and improve microcirculation while you sleep.

Eucerin Hyaluron-Filler + Volume-Lift Eye Cream with Magnolol, Oligo Peptides and Hyaluronic Acid, helps to restore lost volume and firm the skin around the eyes with regular use. Fine lines and wrinkles
are visibly reduced. Additionally, the product contains SPF 15 and UVA protection against sun-induced premature skin ageing. It is suitable for contact-lens wearers.
RRP: R319,99 for 15ml

Suitable for sensitive skins

The products are proven to be highly skin tolerable and can be used in conjunction with minimally invasive dermatological treatments (like chemical peels).

Available at Clicks, Dis-Chem, Foschini and selected pharmacies nationwide.