DJ Black Coffee has revealed some exciting fashion news

American designer Virgil Abloh has plans to launch Italian streetwear and luxury fashion brand, Off-White, in South Africa.

Black Coffee took to Twitter to shares details about the new store opening in Mzansi.

“Coming soon,” he wrote.

It looks like the first store will be based in Johannesburg.

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Black Coffee revealed in an October post that Off-White, which was named the most popular brand in the world, will be opening in SA in December.


It’s still unclear exactly when the store will be open, but you might want to start saving now.

Off-white doesn’t come cheap. From R2, 500 for a baseball cap to R21, 500 for cowboy boots, the prices are sure to leave a major dent in your wallet.

The brand is popular with celebrities like Camila Cabello, Bella Hadid, Justin Bieber, Gabriel Union and Nicole Kidman.

Black Coffee has also been seen in Off-White clothing, which explains his excitement.

DJ Euphonik is also a fan.

No more ordering the label online (plus shipping and tax) or only having access to the brand during trips abroad.

Here’s what South Africans had to say about the news.