Last updated on Jul 7th, 2020 at 03:00 pm

It’s not something we usually consider when putting together our budgets, but do you know how much your daily drinks are costing you?

We’re not talking about alcohol here, but each cup of coffee or tea also affects your pocket. Never mind fruit juices, energy drinks, and bottled water! If you’re really focussed on cutting costs, here is a very helpful guide to the ‘price per cup’ for your favourite beverages.

Cutting back on luxury food items has become the norm for South Africans, but with the silly season around the corner and increased pressure to spend on gifts and parties, many are likely to face the season with some trepidation.

A bottle of wine already costs about 30c more per 1 litre, while a 750ml bottle of spirits will set one back an extra R14.89 compared to the same time last year. Beer and ciders (340ml) have also gone up by 14c.

Sweltering temperatures will also see consumers spending more on beverages as they reach for the fridge to quench their thirst. Doesn’t matter which way you look at it, more money will be spent on drinks these holidays, which could start tugging on the purse-strings.

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To boost festive season spending this year, shoppers could benefit from choosing beverages that provide value for money vs those that eat into one’s pocket.

 Here’s a snapshot of how much consumers are currently paying per serving of their favourite drink based on average supermarket prices:  

Beverage Price per cup or single serving (can/box/bottle)
Black tea 20 – 45c
Rooibos tea 40 – 60c
Kids Rooibos 60 – 70c
Green tea 35 – 65c
Earl Grey 60 – 95c
Flavoured Rooibos/herbal tea R1.30 – R1.60
Fruit infused tea R1.20 – R3.30
Pure Instant Coffee 85c – R1.50
Hot chocolate R1.35 – R1.50
Bottled water R5 – R8
Fruit juices R5 – R10
Kids fruit juices R7 – R10
Soft drinks R5 – R13
Ready-to-drink iced tea R10 – R13
Sports drinks R10 – R15
Energy drinks R12 – R15

Surprisingly, teas – even the flavoured and fruit-infused varieties – have come out tops!

According to Joe Swart, spokesperson for the SA Rooibos Council, tea is the second most highly consumed beverage in the world, after tap water, and is also one of the most affordable beverages on the market.

“Hot drinks, which include tea, coffee and other speciality drinks, only saw an inflationary increase of 4.8% in comparison to cold drinks that rose by 7%. Tea generally weathers the storm well in tough economic times and due to its low-calorie content also hasn’t been affected by the new Health Promotion Levy or ‘sugar tax’ that has been imposed on cool drinks.

“It also offers exceptional value when one compares paying 40c to 60c for a cup of Rooibos vs R5 to R13 for a soft drink, which is laden with sugar and only adds to one’s waistline.

“Rooibos’ flavour-enhancing properties also gives consumers plenty of options in terms of culinary use. Think salad dressings, sauces, braai marinades and desserts or use it to make a refreshing iced tea, party cocktail or evening tipple.”


For more info on Rooibos, its many uses, health benefits and more, visit