Stop crime before it happens

Security, especially home security, is a priority in South Africa. While we have alarm systems, electric fences even armed response companies protecting our homes, burglaries are still unfortunately a daily reality.

There were 246,654 cases of home burglaries in South Africa between April 2016 and March 2017 – roughly 676 a day, and 22,343 house robberies over the same period – or 61 every day. While both involve criminal trespassing and theft, burglaries take place when a victim is not at home, but the victim is present during robberies.

Most of our common security measures are designed to be deterrents, but they don’t prevent crime before it happens. The burglar can still get inside your home, invade your privacy and escape with valuables before help arrives. Thankfully, there is smart technology that helps prevent crime before it even happens.

Smart proactive security devices like the Ring Video Doorbell 2 and the Ring Spotlight Cam help prevent crimes by allowing you to see, hear and speak to anyone that set off the motion sensors.

Win 1 of 4 Ring Video Doorbell 2’s worth R3999 each


Whether it’s a robber ringing the bell to make sure no-one is home, or “casing” the street to see which house is the easiest target, or even a teenager sneaking across the back garden when they should be in bed, these smart devices will alert you and allow you to see and record exactly what is happening.

Every second is valuable in a burglary, so even a 30 second delay can make the difference. With an app on your phone linked to the security in your home, you can immediately alert someone when you notice suspicious activity, and you can even reduce the number of false alarms by checking to see what set it off.

Not only do proactive security devices help keep you and your family safe from criminals, many people use them to keep an eye on their loved ones when they’re not at home. A live view of the lounge, for example, allows you to see what the kids are up to after school, or whether it really is the cat knocking over that vase.

Whether used to watch over their loved ones, or protect their homes, the true value of proactive security devices like Ring lies in the peace of mind it offers. These products are a dependable second set of eyes and ears, deterring would-be thieves and helping you keep an eye on your home when you’re not there.

Ring, which was formed in 2012 in the US, is the leader in this field, with Ring doorbells having been found to have reduced crime by up to 55% in some American neighbourhoods. Ring’s mission is simple: to reduce crime in neighbourhoods and empower people by creating a ‘Ring of Security’ around homes and communities. The Ring Video Doorbell 2 is the first step to establishing the Ring of security around your home.

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