Uncovered by Dulux’s annual expert ColourFutures™ Report into global trends, Crème Brûlée will be the hottest home décor colour in 2019…
Dulux, manufactured by AkzoNobel, has identified a paint colour that perfectly encapsulates and expresses our collective living spaces today – Crème brûlée.
Every year, the colour specialists at the AkzoNobel Global Aesthetic Centre in the Netherlands create a series of diverse palettes around one central Colour of the Year – a stand-out shade that perfectly captures the mood of the moment.
A global team of trend spotters have done extensive research into societal, cultural, design and lifestyle trends from a broad range of lifestyles and disciplines, and their insights confidently predict what is going to be important to consumers in the coming year.
A colour for rejuvenating and healing
“We are noticing a strong sense of awakening,” says Nathalie Sweeney, Decorative Paints Marketing Director Sub Sahara Africa for AkzoNobel.
“Crème brûlée is inspired by the varied tones and remarkable properties of honey – natural, timeless and enduring, protective, rejuvenating and healing. Our trend forecasters from around the globe have reported a growing appreciation of both the substance and the shade, having seen its use on the rise across fashion, architecture and design.”
Let the light in
According to the ColourFutures™ Report, 2019 is set to be a year of optimistic consciousness and so the bright theme of ‘Let the Light in’ runs across the colour palettes.
“Crème brûlée has a warm amber tone that perfectly captures our ‘Let the Light in’ theme. It can be calming and nourishing or more stimulating and energising, depending on the light and colours surrounding it. Truly versatile and contemporary, our Colour of the Year for 2019 is the ideal choice for reflecting our new sense of positivity,” says Sweeney.
The global trend of renewed optimism
The Akzonobel trend research shows that people around the world are experiencing a renewed sense of energy, optimism and purpose, and the power to ‘be the change’. We’re figuring out what matters to us most.
“There’s a desire to reach out, engage with others, and to make things better. That change can be anything from marching for women’s rights and fishing plastic out of the ocean to small acts of neighbourly kindness. People are ready to seize the moment,” says Sweeney.
Today’s world is a turbulent one, with extreme events commonplace. With so many news sources, both real and fake, it seems like there are too many versions of the ‘truth’ out there. The Report shows that we’re seeking clarity, asking searching questions, examining our values and deciding where to place our trust. We want to develop a new sense of independence and self-belief, to become strong, stoic and resilient in the face of adversity. This sense of awareness has been gaining resonance in recent years, as people strive to be more conscious of what is really going on in the world, navigating their own route through the media that surrounds us.
Trend research shows that people around the world are experiencing a renewed sense of energy, optimism and purpose, and the power to ‘be the change’. We’re figuring out what matters to us most.
“There’s a growing feeling that we can’t let others do the thinking for us anymore, we need to come up with our own solutions. We’re seeing an increasing emphasis on social design and a re-think of urbanisation, exploring how we can develop ingenious sustainable materials and build happier communities. There’s a growing desire to create homes where we can contemplate, consider, gain perspective and forge our own conclusions about what really matters to us. Now, more than ever, we need the time and the space to think,” says Sweeney.