South African fashion designer David Tlale stopped traffic when he took to the streets of New York this past weekend to unveil his latest collection – in multiple locations.

The audacious street runway show also formed an integral part of a four day trip to the Big Apple orchestrated by Courvoisier South Africa in celebration of New York Fashion Week and the trio of Lumiere: David Tlale, Bonang Matheba and Anatii.


The show saw Tlale utilize two iconic New York backdrops as the setting to reveal his dazzling new “Azania” spring/summer collection

“I always enjoy presenting the unexpected and I couldn’t think of a better place than the streets of NYC to show my new collection which is, after all, inspired by this city and its hustle and fast-forward bustle,” said David from Le Bain rooftop bar after the event.

In the street runway show, Tlale used 15 models all of whom travelled to both locations – Times Square and the Highline, a former raised railway line turned park – to express his collection’s narrative.

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Courvoisier, known for reinventing the art of celebrations – big or small – has become the perfect companion in creation alongside David Tlale and in supporting his vision for New York Fashion Week.

“I’ve always been inspired by the storied history of Courvoisier and its origins in France. With this collection I speak of the glamour and energy of NYC while the textures and colours juxtapose past with the present,” said David.

“It is amazing to be back at New York Fashion Week and I’m so happy I did a street-style show and not a runway. People were wondering what was happening – and that was what I loved about it. To have people come up to me and say ‘yes, honey, we love it!’ meant the world to me.”

In the new spring/summer collection, David has used fun, new fabrics without losing the silhouettes and glamour he is renowned for.

His favourite piece?

“A Gold Disco Lamé men’s jacket gave me life in this collection”, says David.

The three Courvoisier Lumiere, David, Bonang and Anatii return from their New York trip to South Africa this week.

Twitter: @CourvoisierSA
Instagram: @courvoisiersa