Bonang Matheba undoubtedly has one of the biggest celebrity brands in South Africa

Her brand is worth millions, with companies lining up to work with her.

The 31-year-old is fiercely protective of her celebrity profile and tries to avoid tainting her brand with drama at all costs – well, that used to be the case.

These days Bonang is not afraid to take on her haters, which is a good thing, but it can sometimes backfire.

Here’s a look at how Queen B is ditching her “good girl” image

Dropping f-bombs

Bonang has been dropping the f-bomb a lot these days. She recently told entertainment commentator Phil Mphela, “Go f**k yourself! Honestly” after he slammed her for suing a local tabloid. A few weeks prior, Queen B told author Jackie Phamotse to “f**k off” when she used one of her quotes on Twitter.

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Bonang’s friend Basetsana Kumalo took Jackie to court for a controversial tweet about a media mogul’s husband being involved in a sex trap – which explains why Queen B was not impressed with the author. South Africa’s media darling ignored the haters in the past, but she is clapping frequently these days.

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