Kim Kardashian has been tapped to star in Fendi’s new family-themed campaign

The Italian luxury fashion brand is marking the 10th anniversary of its popular Peekaboo handbag this year, with marketing imagery launched in April depicting Fendi creative director for accessories Silvia Venturini Fendi posing with her daughters Delfina Delettrez Fendi and Leonetta Luciano Fendi.

For the second instalment of the #MeandMyPeekaboo concept, Fendi executives have looked to another famous family to feature, with Kim starring in the advertisements alongside her mother Kris Jenner and five-year-old daughter North West.

“The idea was to expand the concept of family, as it’s part of our history, and we wanted other families of women,” said Venturini Fendi, according to WWD.

“In the case of the Kardashians, they are all three of them very strong women, with strong personalities. It’s an iconic family, who is known for its appearance, but we wanted to bring more of an intimate side to the table.”

One black and white image sees Kim sporting a white shirt and clutching a leather Peekaboo handbag to her chest, while another photograph sees the 37-year-old sitting in a field with her mother and daughter, whom she shares with her rapper husband Kanye West.

The trio is outfitted in Fendi shirts, trousers and blazers, with a black leather version of the Peekaboo handbag placed at the foreground of the image. An accompanying video version features Kanye’s 2008 song Love Lockdown on the soundtrack.

“(The Kardashians) well represent the concept I wanted to express,” the designer added. “They are less controlled here; you can see they let loose, with emotions surfacing. You can tell by the way they look at one another, it’s clearly intimate.”

The campaign will also feature portraits of actor Ewan McGregor’s daughters, Clara and Esther, as well as South Korea-based sisters Jessica and Krystal Jung.

Imagery is due to drop on social media on Wednesday, 11 July.

Cover Media

Author: Cover Media