If you’re in charge of buying the Father’s Day gift this year, choose one that’ll have him smelling fresh, masculine and gorgeous all year!

I’m a great fan of the John Varvatos Collection and my husband is lucky enough to have a wife like me (not just for the job I have that keeps him supplied with beautiful fragrances from the best beauty houses, but he does see that as a major perk of being married to me!).

Read more: John Varvatos Artisan Blu: the perfect festive gift for the special man in your life

The latest John Varvatos fragrance to land on my desk this year is Artisan Pure Eau de Toilette

Described as “a crisp, woody, citrus scent inspired by the lush hills of Xalapa, Mexico and its vast coffee and citrus groves”, it’s a fragrance that is fresh, oh so masculine and understatedly elegant.

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This is a scent for the man who embodies a casual, laid-back sophistication – stylish yet natural and earthy at the same time. Think rugged, sexy Camel Man (for those of you old enough to remember the days when cigarettes could be advertised on the screen).

Think rugged, sexy Camel Man (for those of you old enough to remember the days when cigarettes could be advertised on the screen)

A bottle that pays homage to traditional craftmenship

Artisan Pure makes a stunning gift for the bottle alone: a sandblasted flask covered by rattan mesh, with a cap inspired by driftwood.

Spoil him this Father’s Day with the 75ml Artisan Pure Eau de Toilette (suggested retail price R1 225) or the 125ml bottle (suggested retail price R1 495). Available from Red Square, Edgars, Foschini and Truworths.