Last updated on May 11th, 2018 at 01:55 pm
Rooibos earned another stripe this past month when the world’s biggest coffee shop chain, Starbucks, introduced Rooibos Lattes as part of its new spring menu; now thousands of customers in the northern hemisphere are hooked!
Starbucks’ Rooibos Lattes come in two variants: Rooibos Tea Latte and Red Apple Rooibos Tea Latte. The drinks are described as “luxurious” and are made by using a new method to extract maximum flavour from the tea, which took the company two years to perfect.
The much-anticipated rooibos lattes were rolled out to 950 stores across the UK – one of the biggest tea-drinking markets in the world.
Adele du Toit, spokesperson for the SA Rooibos Council says it’s a real thrill to have rooibos feature so prominently on Starbucks’ UK menus and speaks to the growing popularity of the tea and a demand for health-promoting beverages worldwide.
“In a region where a whopping 60 billion cups of tea are consumed each year, with over 1 200 varieties to choose from, it’s a big deal for rooibos to have been given the nod by the Brits,” she says.
Available in SA shortly
Aside from the many health benefits of rooibos, due to its high level of antioxidants, Du Toit also describes it as one of SA’s most versatile products, which big brands like Starbucks are capitalising on.
South Africa currently exports rooibos tea to over 30 countries, including the UK, Germany, the Netherlands and US. It is exclusively grown in the Cederberg area of the Western Cape and is arguably one of SA’s best exports. The growing global interest in the tea will help to enhance the demand for local produce, while stimulating much-needed local economic activity.
SA Starbucks fans can look forward to a range of new Rooibos Latte variants which will be available at local stores in the coming months.