Jennifer Lopez is gearing up to release a limited-edition line of cosmetics
The superstar has teamed with Inglot Cosmetics to launch a 70-piece collection that will go on sale globally from 26 April. Items include powders, lipsticks, eyeshadows, false eyelashes, palettes, blushes and bronzers, which are all designed in shades of pale, nude, gold and shimmer to replicate Jennifer’s signature bronzed look.
“It is something I have been wanting to do for a very long time,” she told WWD.
“A make-up line seemed like a natural progression since people are always asking about the products I use and how I get the glow to my skin. I really wanted to make it representative of what I would like, what I would use, from the colour but also the quality.”
— Jennifer Lopez (@JLo) April 5, 2018
Jennifer also explained that “the price point was very important” to her, and she’s proud to have created a line of “great quality products that are affordable”
The On the Floor hitmaker worked closely with the Polish beauty brand to select specific colours, advise on packaging designs, and choose names which include ‘Boogie Down Bronze’ and ‘Livin’ the Highlight’.
Fan also have an opportunity to sample the collection early, as one palette consisting of three eyeshadows and a sculpting powder, is being offered online on 17 April and will retail at $49 (R583).
Rumours of a future beauty project first surfaced in March when Jennifer’s make-up artist Scott Barnes divulged that she’s working on creating her own bronzing product.
The make-up line marks the 48-year-old’s first real venture into the cosmetics world, though she previously found success with her lifestyle brand, ‘J.Lo by Jennifer Lopez’, which offers clothing, eyewear, accessories and fragrances.
Author: Cover Media