Legal professional turned entrepreneur, Lara Rocchi, found a gap in the pre-loved clothing market, and has created a solution for fashion sellers and buyers in South Africa.

Aptly named Encore Clothing, Lara has created a women’s clothing business that sells upmarket, almost new, ‘high street’ clothing, shoes and accessories online.

This online clothing concept is an idea sparked by a problem that Lara faced herself, when she left her legal career and wished to sell her upmarket wardrobe.

Encore Clothing was inspired by my own experience, when I tried selling my business wardrobe online. While the items sold eventually, it was frustrating, time-consuming and inconvenient to transact in cash and to deal with individual buyers,” says Lara.

“This experience led me to realise that there was a need for a forum where people could consign their unwanted, gently-used, high quality clothing, shoes and accessories, without hassle. On the flipside of this, I also discovered a demand; discerning buyers in South Africa, looking to acquire beautiful items at reasonable prices,” Lara continues.

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While other outlets – both brick and mortar shops and online stores – sell pre-owned clothing in South Africa, these tend to fall into three distinct categories. You can generally find high-priced luxury, designer label goods; vintage goods; or very low priced, bargain basement second-hand clothing.

Encore Clothing fits perfectly into the gap, selling upmarket, almost new, ‘high street’ clothing, shoes and accessories online

You can expect brands such as Zara, Aldo and Country Road on the site, and you can rest assured that the clothing and customer service experience will be top notch.

“Encore offers the boutique experience without boutique prices, from the convenience and comfort of your own home. We offer free returns, free or cheap door-to-door delivery and nation-wide reach,” says Lara.

Gently worn and timeless fashion that ensures a lighter tread on the earth

In addition, by shopping and consigning with Encore Clothing, buyers and consignors are extending the lifecycle of clothing to the betterment of the planet and helping to avoid the approximately 75% of clothing that ends up in landfills worldwide on a yearly basis.

Lara Rocchi. Image: Alexander Smith

Every item on the Encore Clothing website is hand-selected by Lara, who has strict criteria in place to ensure that each piece is of the highest standards. With an eye for detail and elegant taste, Lara’s selection of clothing is practical, beautiful and useful for the modern woman.

Encore Clothing’s customers are graduates, executives, law firm partners, stay-at-home moms, students, and office workers of all ages and races. They are chic, everyday South African women who want to look, and feel, their best.

The ultimate shopping experience is one that’s easy and stress-free, leaving you spoilt for choice and satisfied with purchases that are a joy to wear and value for money.

For more information and to take a peek at the beautiful clothing for sale, visit

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