Last updated on Jun 21st, 2021 at 03:26 pm

Technology plays a significant role in our everyday lives; and although it can make life easier, parents should consider the negative impact it has on their child’s development

Technology has completely revolutionised the world. It affects just about everything we do, from paying accounts, to research and calling a taxi, right down to how we raise our children.

The latter is especially important, and, according to Toy Kingdom’s creative parenting expert, Nikki Bush, overusing technology could be “risky” for a child’s development. She says children lose their sense of initiative and creativity when exposed to tech devices for long periods in the day and therefore encourage parents to think carefully before handing children a handheld device “just because”.

“Yes, technology is part of the fabric of our lives. But we need to curb the use of tech devices in a child’s routine and find that middle ground when it comes to on-screen time. This is crucial for a child’s developmental needs,” Bush says.

On-screen activities act as both a babysitter and entertainer

Bush says that although some parents feel that on-screen activities act as both a babysitter and entertainer during their often-busy schedules, it could be quite detrimental. In fact, she says too much time spent watching movies on the laptop, or playing video games on the tablet stunts a child’s social skills and ability to interact with friends, family members and even their teachers. And since screen time can also be quite addictive because they stimulate the secretion of chemicals from the pleasure centre of the brain, parents are advised to limit it where applicable.

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“Children are increasingly viewing the world from a screen, but for personal development they need to engage with real people on real things and not just the virtual world as seen on screen. Moderation between on-screen and off-screen is so important,” she says.

A laptop or cell phone is no substitute for mom and dad, children need yes or no answers and they need engagement

In this article Bush shares a few tips with parents on how not to use a tech device: 

The babysitter:

Bush says using a tech device as a babysitter for children is a big no-no. She says children enjoy interaction with their parents, and when mom and dad are not around, an emotional void that a screen cannot fill occurs.

“A laptop or cell phone is no substitute for mom and dad, children need yes or no answers and they need engagement. When side-lined by a device they don’t get the answers they need and that’s problematic for them,” she says.

The disciplinarian:

Developing self-regulation and self-discipline are two of life’s fundamentals, and Bush encourages parents to avoid using a handheld device or computer as an emotional crutch.

“We should not be using a cell phone as the drawcard to get our children to sleep, or even to eat. Often parents indicate that children can’t do anything without the device and as parents, we need to work on changing that,” Bush adds.

The experience thief:

Technology robs children from real life experiences essential for their development. According to Bush, children learn best through concrete learning experiences with real people and real toys in real time.

“These experiences give our children those multi-sensory experiences of the world, and while technology has so much to offer, we need to ensure that the foundation necessary for their development is set first,” Bush says.


Toy Kingdom is Africa’s most loved toy store with 24 retail stores, offering the latest and most recognised toy brands to families. Toy Kingdom brings together unrivalled quality toys, beautifully designed stores and friendly and knowledgeable staff who encourage children and parents to interact and play with the toys. Each store is designed not as a retail space but rather around the concept of play, creating a unique in-store experience of toadally charming fun.

What started as a single store with 8 employees in 2007 has grown into a multi-national operation with multiple stores and more than 350 employees. For more information, visit