Leading local e-tailor Superbalist’s new exclusive partnership with Cotton On means that as soon as the Aussie brand’s latest collections hit the shores Down Under, they’ll be on the South African ecommerce site too.

This includes the highly anticipated 2017 Cotton On spring/summer collection, which will be a mere click away, marking Superbalist’s departure from a trendy store for an indie audience to full-on fast fashion provider.

Fast fashion means that apparel moves from the runway to stores at an unprecedented rate

You watch your favourite model sashaying the catwalk in this season’s stripe trend, and you can purchase the exact outfit she wore the next day. The Cotton On partnership will see South Africans being furnished with an up-to-date selection of sexy staples and bold statement pieces, all embodying top trends dominating this year’s New York Fashion Week.

In other big news for South African online shoppers, Superbalist.com has expanded its range to include activewear and childrenswear.

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You asked and the e-tailer listened

Launched in October, these exciting new categories exemplify the same considered curation Superbalist fans are accustomed to, with big international names including Cotton On KIDS, Adidas and Puma.

Kelly Fung, Fashion Director at Superbalist says, “South Africans love the international, highly editorial online retail service we provide, so it makes sense to keep expanding on our offering in line with what our clients are asking for. With activewear being a dominant global trend, it’s unsurprising that people are wanting to emulate the high performance-but-stylish looks they’re seeing overseas.”

A peak at the upcoming Cotton On collection reveals fast fashion celebrating neutral staples and stripes

Look out for strategic shoulder cuts (think strapless and cold shoulder), utilitarian street style, and flatteringly cut dresses for all body types. And now, when you see something you love, you can purchase it online and have it delivered straight to your door, anytime, anywhere.