High heels were once considered the epitome of sophistication as well as a wardrobe staple for a well-dressed woman. But with the rise of athleisure, designers and consumers alike are now preferring to integrate sportswear into their wardrobes.
Style icons like Victoria Beckham, who has always famously worn sky high Christian Louboutin’s, recently announced that she was hanging up her heels in favour of sneakers, citing back pain caused by years of wearing towering shoes.
Spree, SA’s most fashionable online store, has seen a 95% increase in sales of their women’s sneakers compared to the 48% rise in sales of heels year-on-year
However, do the sales figures match how women really feel?
A quick twitter poll by the retailer revealed that 82% of shoppers actually prefer sneakers as their daily go-to shoes as opposed to 18% preferring heels: testament to the popularity of heels falling flat.
Commenting on the results, Spree Creative Director, Chris Viljoen says “All across the world we’re seeing a move to a more casual approach to dressing. With the rise of the biggest trend, athleisure, this makes perfect sense. We see that people want an easier solution that fits in with their lifestyle. No wonder women are trading in their heels for sneakers.”
With the distinction between fashion sneaker and athletic shoe now blurred, consumers are favouring style over function.
So, if you’re looking to trade your heels in and let the arches of your feet rest a little, here are some of our favourites: