Teddies are beary special and an important part of a child’s development. There is a strong emotional reason why children bond with soft toys in their lives – they are the bridge between the warm safety and comfort of a mother’s arms, and independence, and form an emotional security blanket which will be released as and when children are ready

Parents the world over identify plush, fluffy little bears as a child’s best friend – it accompanies them on supermarket trips and sits comfortably with a child in the pram. Mr teddy even sleeps beside most kids in bed, and joins others for bath time, seated comfortably and preferably somewhere dry in the bathroom.

Here’s why teddies are cool

  • They’re cuddly
  • They’re excellent confidants
  • They smell good
  • They never age

SA’s best-loved toyshop embraces Teddy Bear Day

Since South African children have great adoration for their plush toys, Toy Kingdom – the country’s best-loved toyshop – and Build-A-Bear Workshop are celebrating National Teddy Bear Day. Build-A-Bear Workshop, that can be found in selected Toy Kingdom stores, joins its United Kingdom and US counterparts for a beary celebration this weekend. And to celebrate its love for teddies, customers can choose between Build-a-Bear’s iconic Lil’ Hazel Nut Cub or Lil’ Vanilla Bean Cub for only R99,90 each, on Friday 08 September and Saturday 09 September.

“Teddies are beary special and an important part of a child’s development. There is a strong emotional reason why children need soft toys in their lives – they act as the bridge between a mother’s arms, and independence, and form that emotional security blanket which will be released little by little as and when children are ready,” says Parenting expert Nikki Bush.

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Toy Kingdom is Africa’s most loved toy store with 17 retail stores, offering the latest and most recognised toy brands to families. Toy Kingdom brings together un-rivalled quality toys, beautifully designed stores and friendly and knowledgeable staff who encourage children and parents to interact and play with the toys. Each store is designed not as a retail space but rather around the concept of play, creating a unique in-store experience of  charming fun.

What started as a single store with 8 employees in 2007 has grown into a multi-national operation with multiple stores and more than 250 employees. For more information, visit www.toykingdom.co.za 

Established in 1997, Build-A-Bear Workshop has connected over 150 million children with their very own special furry friend, offering them empowerment in self-expression; encouraging creativity and imagination while creating lasting friendships and lifelong memories. The Build-A-Bear Workshop experience has given hope and joy to millions from over 400 locations world-wide and is making a big impact on the lives of South African children.