Diesel, an iconic brand that has always fought conformity, by giving people a successful alternative to an ordinary life, is and forever will be the guardian of the unconventional, using spunk and humour to call out the world’s nonsense.

Following the award-winning make love not walls communication platform, Diesel now tackles the issue of Perfection with #GOWITHTHEFLAW.

Truth is that social media altered the perception we have of success

It has led us to believe that we should chase the perfect pictures, perfect food, perfect holidays, perfect smiles and perfect friends as they are needed to thrive and attain dreams.

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But Diesel disagrees strongly!

Diesel doesn’t want perfect. Because perfect is boring. Perfect is uninspiring. Perfect will suck you into an ordinary life and keep you from shining.

Instead, Diesel wants us to embrace our imperfections, to use and abuse them to the max, because they are trademarks that separate us from the mass.Our flaws are our strengths.

Diesel doesn’t want perfect. Because perfect is boring. Perfect is uninspiring. Perfect will suck you into an ordinary life and keep you from shining.

So #GOWITHTHEFLAW!

  • Go with NO plan
  • Go with not sure. Go with what makes you feel insecure
  • Go with the snooze
  • Go with your hair. Go with that face that needs no repair
  • Go with mistakes. Go with remakes
  • Go without knowing if you have what it takes
  • Go with the tease
  • Go with the game. Go if no one remembers your name
  • Go with the “Oops!”
  • Go with no doubts
  • Go if it doesn’t look as good as it sounds
  • Go with the hunch
  • Go with “Oh, f**k!” Go like you’ll never run out of luck
  • Go with the swipe
  • Go with the fling. Go without wanting to put on a ring
  • Go out in the open
  • Go with pride. Grab a front seat and enjoy the ride

Let’s all #GOWITHTHEFLAW!

We’ve identified some flaws we all have and try to hide: from being always late to snoring, from being lazy to being careless, messy or forgetful – it’s all those flaws that make us who we are.

Pick your flaw and share what makes it a strength: let’s be proud and loud!

@DIESEL#GOWITHTHEFLAW