At the Spring 2010 fashion shows, Alexander Wang and Miu Miu both showed side braids. Alexander Wang’s models had side partings, wherease Miu Miu’s had middle partings. The look was very disheveled and messy.
Frederic Fekkai hair stylist, Renato Campora, gave Blake Lively a side braid for the Emmy Awards. This is how he achieves a side braid:
Regardless of whether you want to go for the soft and sexy loose braid, or a more structured braid, start by applying Fekkai Coiff Strong Hold Volume Mousse ( you could also try GHD Maximise or another volumising mousse). He then applies Fekkai Coiff Extra Control Styling Gel to prep the hair and make it easier to braid.
Backcomb (tease) the hair to to add texture and volume to the braid. For extra oomph, use hair extensions in your hair, which is what they used on the models. Divide the hair into 3 parts and secure with clips. Braid the entire length of the hair and fasten the end.
Finish off with a product like Fekkai Coiff Magnifique Ultra-Light Finishing Creme.